David Kiley at BusinessWeek calls it revolutionary.
Holly Buchanan's blog says nice try, but that Nike's still a little off base in the actual message.
These pundits attribute marketing to women of varying & realistic sizes as showing "empathy". But is Nike showing empathy, or just realizing they could (and should) be marketing to a more diverse group of customers?
I tend to agree with Holly's take on it, but bad form on the posting style. She really needs to re-read "Your IM Conversations Aren't Interesting" by my good pal Alex Blagg.